As a breast cancer survivor (thankful for surviving 13 years this month!), I am outraged by the endless pinkwashing that takes over every October. While there are some truly noble companies who are giving to breast cancer charities, the bottom line is that we don’t really know in many cases how much is being donated or to whom. I’ve seen cases where the promoter of an event didn’t even know what "charity" the money being raised was actually going to!
And what about companies who promote breast cancer awareness, while looking the other way on the damage that they are causing with their own products! Like this post here – http://thinkbeforeyoupink.org/?p=1162 It’s a known fact that alcohol consumption is directly linked to breast cancer risk. Alcohol acts like estrogen in the body. The more a woman drinks, the higher her risk of having breast cancer. That’s why this particular pink promotion has me seeing red!
Check out this post at the thinkbeforeyoupink.org blog…
This morning, BCA’s Angela Wall made an appearance on MSNBC to discuss alcohol companies’ pinkwashing. While we do believe that the media focuses too heavily on lifestyle (diet and exercise, for example) in discussion of breast cancer risk, it’s irresponsible for companies to encourage people to "drink year round for breast cancer". We believe that women’s individual decisions about alcohol use is not the issue. Companies’ decisions to market alcohol as if it will help end the breast cancer epidemic is. Classic example of pinkwashing!
You may view the latest post at
http://thinkbeforeyoupink.org/?p=1162




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